SHSG Print Advert and Elaborated Comments

 I have learnt various skills when utilising the DSLR cameras, such as using the aperture and action shot settings, applied to various surroundings. I also developed my understanding of adjusting the main and focus ring to capture detailed images. I adapted the camera with a shutter priority in order to take motion blur photos with accuracy. I was able to experiment with types of orientation modes, such as portrait and landscape in order to record the mise-en-scene in different perspectives.

Within Photoshop, I have been able to drag and import photos from Safari to use as my backdrop for my Sixth Form and perfume advert, providing depth and additional layers when producing classwork for Media Studies. Using the eraser, the selection tool and adjusting the font size have been crucial elements to my work which I have been able to incorporate into my studies, aiming to improve the overall quality of my adverts.

It was fascinating to explore the school from an entirely different viewpoint; through the lens of a camera. Taking the photos allowed myself to showcase the school in its' academic environment, whilst still maintaining a social and interactional manner by taking photos of students engaging with teachers and savouring extra-curricular opportunities (playing the piano in reception). However, a criticism of taking the photos during lesson time restricted my ability to take photos of students walking between periods and participating in lunchtime clubs. Next time I would continue to capture 'school-life' moments by using the camera during break and lunch, with student permission.

Prada - Perfume Advert

 My chosen demographic is aimed to represent the desires of young females, particularly those of a BC1 audience. This is because the fragrance features luxury and a variety of scents with flowers and jasmine essence. The unique selling point of a triangular bottle is appealing and enticing to viewers who may be captivated by an uprising idea advertised as a perfume in the media industry. The use of the simplistic design with limited writing on the bottle helps to amplify the prestige of the product. Accompanying this, the pink liquid and botanical wall are targeted towards the female audience, stereotypically associated with women and feminism. I used the slogan which is endorsed by Emma Watson, an activist who advocates for women's rights globally.I believe that my advert would be effective when published as it uses a hashtag as an allusion to a wider campaign. The colour palette is limited within the advert, specifically targeting the female-gendered demographic.

Super Curricular - The Hack: Episode 1

 

The Hack is entirely relevant within Media Studies, exploring one of the biggest missing person cases in history: the disappearance and major hacking scandal associated with Millie Dowler.  Episode 1 delves into the largest national scandal in media history, uncovering celebrities such as Piers Morgan, Wayne Rooney, including members of the Royal family such as Prince William, accountable for being victims of having multiple phones hacked. The true crime series is intriguingly captured from a first person perspective, with Nick Davies breaking the fourth wall. The episode begins with the breaking revelations made over Rupert Murdoch's media empire, reigning over one of the world's leading tabloids, News of the World. Investigating journalist Nick Davies exploits the truth behind the extensive investigations lasting over twenty years, resulting in the closure of a 168 year operation of the 'red top tabloid'.

The untimely corruption of the scandal lead to several prominent resignations within the organisation, such as Rupert Murdoch's son, holding the position of executive chairman within the company, as well as The Commissioner of Metropolitan Police, Sir Paul Stephenson who was a prevalent figure in the Hillsborough disaster (1989). Sacrificing their careers after an anonymous cue as a lead towards the phone hacking scandal, Nick Davies and Alan Rusbridger - former editor chief of The Guardian exposes the underlying truths behind ringleaders of those who deliberately tampered the investigation. Furthermore, the case has arguably been named as the largest invasion of privacy within the UK legal system, compromising human rights and freedoms of the victims involved. The Hack is particularly significant for Media, as it can be addressed to the whole national audience as an affair of public interest, representing the zeitgeist during the investigation and those affected and is accessible to A, B, C1, and C2 audiences, gaining a large viewership for ITVX.