‘Let’s Dance’ by David Bowie aims to reflect the zeitgeist and preferred ideology that Bowie is trying to convey to his audience, challenging social injustice and exploiting marginalised, misrepresented demographics. This video highlights the challenges posed by society for ethnic minorities, using a variety of close up, wide angle and low angle shots in the opening minute of the video.
‘Happier’ by Marshmello is a narrative heavy music video, focusing on the importance of pets to bring us through times of strength and sadness in life. The video is a cyclical structure with fast cuts and jump shots to emphasise the inevitable short amount of time we have with our animals, showing how abruptly life can change when you are least expecting it. The use of the jump cuts further exaggerate the limited capacity of time we have with our pets, encompassing the polysemic meaning of the video: To appreciate the importance of loving figures in your life, to recognise that there will be brighter opportunities even in the heavy times of solitude as well as reluctantly having to let go of the things we cherish the most - its agonising journey of self-doubt and internalised pain reserved within only yourself, feeling unable to talk to anyone about the most heart-breaking of experiences.
‘Photograph’ by Ed Sheeran particularly resonates with me, due to the emotional nature portrayed in the fast cuts of childhood memories, showing how much easier life appeared during our childhood development stages. Furthermore, the video makes parallelisms between Sheeran’s primary stages, which then contrasts to himself when he is a renowned, successful singer. Its realism portrays our struggle to let go of our childhood, encompassing a nostalgic, reminiscent feeling when we wish we could remain a child forever.
‘Drivers License’ by Olivia Rodrigo manages to represent the final acceptance of dealing with the tribulations of adolescence: the difficulties of break-ups, social awkwardness and releasing your innocent, childhood self. The video starts with a wide shot, but then zooms in to capture a close-up shot of Olivia herself performing the lyrical aspect of her music, highlighting her isolation of driving alone, even with the celebratory milestone of passing her driving test last week.
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